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Pharmacy of Santa Maria Novella

Via della Scala 16, 50123 Florence, Italy
055 216 276
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Ranked #35 of 220 attractions in Florence
Certificate of Excellence 2014
Type: Specialty Shops, Historic Sites, Shops, Landmarks/ Points of Interest
Activities: Shopping
Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal... more » Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar. « less
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345 reviews from our community

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English first
Contributor
17 reviews 17 reviews
3 attraction reviews
6 helpful votes 6 helpful votes
4 of 5 stars Reviewed August 14, 2014

The building the pharmacy is situated in beautiful and very historic. The entrance itself is very grand and feels like a little step back in time. Once inside it is interesting to have a browse amongst all the potions/lotions/perfumes on display.

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iasi romania
Senior Reviewer
7 reviews 7 reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed August 9, 2014

A beautifull, monumental pharmacy with plenty of aromas. All perfumes , shower gels, shampoos, cremes and stuf are made by them exclusively from plants.

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Osaka, Japan
Reviewer
3 reviews 3 reviews
2 helpful votes 2 helpful votes
4 of 5 stars Reviewed August 9, 2014 via mobile

it was difficult to find the entrance if cars park on the street. I wanted to get perfume, but it was difficult to decide in their wide selections. if you do not have enough time to stay there, you need to research what you want.

Was this review helpful? Yes 1
Tallahassee, Florida
Senior Contributor
40 reviews 40 reviews
8 attraction reviews
20 helpful votes 20 helpful votes
3 of 5 stars Reviewed July 28, 2014

No question this place has some serious history! Having said that, though, note that it is now under private ownership and the production factory is just outside Firenze. (You can catch a glimpse on the right side when taking a train out of town.) The facilities are certainly beautiful, but while the service is helpful, it would never be categorized... More

Was this review helpful? Yes 2
Bothell, Washington, United States
Senior Contributor
22 reviews 22 reviews
13 attraction reviews
16 helpful votes 16 helpful votes
5 of 5 stars Reviewed July 20, 2014

The Farmacia de Santa Maria Novella is its own experience! It's not easy to locate (down a fairly charmless street near the piazza de Santa Maria Novella) but once inside, you are just overwhelmed with the beautiful scents and dark, mysterious surroundings. The pharmacy has been continuously operating for over 400 years, and there are gorgeous old armoires showcasing some... More

Was this review helpful? Yes 1
Ballarat, Australia
Top Contributor
97 reviews 97 reviews
44 attraction reviews
61 helpful votes 61 helpful votes
5 of 5 stars Reviewed July 20, 2014

This is a gem, much less visited than the Diourmo. It's exterior is as lavish, minus the dome and as well as the church and old monastery buildings, you will also find a very helpful tourist office at the entrance, and an extraordinary museum of all things eccliesiastic. The place drips with history and has an enchanting courtyard and incredible... More

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Riga, Latvia
Top Contributor
68 reviews 68 reviews
16 attraction reviews
30 helpful votes 30 helpful votes
5 of 5 stars Reviewed July 14, 2014

Beautiful unusual old pharmacy where you can buy fantastic products. You feel that you are in special place and good quality service. One of the places where you should come when you stay in Florence.

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Vancouver, Canada
Top Contributor
94 reviews 94 reviews
63 attraction reviews
67 helpful votes 67 helpful votes
3 of 5 stars Reviewed July 13, 2014

This is not your ordinary shopping experience. How many perfumery stores have been around for 400? The building itself is a little difficult to locate but once inside one will be in awe. Just wander around the luxurious rooms, enjoy the chandeliers, the ornate wooden display cases and the stautes. What's not to love about this place. The products are... More

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Dunedin, New Zealand
Senior Contributor
24 reviews 24 reviews
13 attraction reviews
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed July 11, 2014

This is so interesting to visit the oldest pharmacy in Europe.You can sniff all the wonderful scents and the staff are very helpful.A wonderful souvenir to take home,every time you use your purchase it takes you back to your visit to Florence.

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Oviedo, FL
Senior Contributor
24 reviews 24 reviews
19 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed July 8, 2014

Whenever we travel we visit the old pharmacies. This one is a true treasure. Sure they are selling stuff, and a lot of it. The building itself is just breathtaking. I brought home a sheet that has all the older ways to treat ailments - fun read. I am sure the artifacts mean more to some than others, especially if... More

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