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Pharmacy of Santa Maria Novella

Via della Scala 16, 50123 Florence, Italy
055 216 276
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Ranked #38 of 224 Attractions in Florence
Certificate of Excellence 2014
Type: Specialty Shops, Historic Sites, Shops, Landmarks/ Points of Interest
Activities: Shopping
Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal... more » Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar. « less
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368 reviews from our community

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English first
North Vancouver, Canada
Contributor
11 reviews 11 reviews
3 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed September 26, 2014 NEW

I have shopped the SOHO store in NYC and loved it, and so was very excited about visiting the Firenze flagship! Wow. Wow. Wow. I felt like crying - the space is so beautiful and the scents intoxicating. For the first time I chose a perfume - from a sales person who was very helpful. I love it! Not hard... More

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Miami Beach, Florida
Senior Contributor
42 reviews 42 reviews
5 attraction reviews
14 helpful votes 14 helpful votes
2 of 5 stars Reviewed September 21, 2014

I guess I am spoiled in that there is a small shop of the products at home, in Miami Beach (Bal Harbour actually). This shop was difficult to find, in a seedy neighborhood. The lovely smell wafting down the street, was nice, however. The help was snooty and cold. I was not impressed.

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Senior Contributor
47 reviews 47 reviews
12 attraction reviews
11 helpful votes 11 helpful votes
3 of 5 stars Reviewed September 14, 2014

It was a difficult place to find but once you open the door to the shop you are overwhelmed with wonderful smells...how could you not want to purchase something but beware the items are pricey and the staff aren't very helpful or friendly. If you go make sure to lower you expectations on customer service. I'm glad I went...I love... More

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Florence, Italy
Senior Reviewer
8 reviews 8 reviews
7 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed September 9, 2014

I think because the entrance to the Farmacia is tucked away off a rather grungy street, not far from the station, it took me a while to visit. But this adds, in the end to the wonderful surprise behind the glass doors. Down a dark hallway, and up a short flight of steps, Farmacia Santa Maria Novella, is an unexpected... More

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New York City, New York
1 review
1 helpful vote 1 helpful vote
1 of 5 stars Reviewed September 8, 2014

Worst customer service experience in memory. The sales organization is characterized by extreme unprofessional behavior, laziness, and astonishing arrogance. Would not recommend this company to anyone under any circumstances.

Was this review helpful? Yes 1
Central London
Reviewer
5 reviews 5 reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed September 8, 2014

I've wanted to visit for years, and it was wonderful. So many friends who have visited Florence have never been told about it. Or even about the actual monastery on Santa Maria Novella Square. What a lost opportunity. The shop is breathtaking , the fragrances irresistible. Even if you have no interest in the potions and fragrances make time to... More

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Johannesburg, South Africa
Senior Contributor
26 reviews 26 reviews
10 attraction reviews
16 helpful votes 16 helpful votes
4 of 5 stars Reviewed September 2, 2014

I was longing for years to visit. Worth every minute. Makes sure of the operating times. They people were very friendly and helpful. Answered all my questions about the Perfumes and products. I loved it and experience no negatives.

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Northamptonshire, England
Top Contributor
202 reviews 202 reviews
69 attraction reviews
204 helpful votes 204 helpful votes
4 of 5 stars Reviewed August 30, 2014

we enjoyed the free samples and purchased quite a lot of herbal remedies that we would not normally think of buying at home. This was due to the helpful and interesting staff and some of the most alluring fragrances...

Was this review helpful? Yes 1
Contributor
17 reviews 17 reviews
3 attraction reviews
16 helpful votes 16 helpful votes
4 of 5 stars Reviewed August 14, 2014

The building the pharmacy is situated in beautiful and very historic. The entrance itself is very grand and feels like a little step back in time. Once inside it is interesting to have a browse amongst all the potions/lotions/perfumes on display.

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iasi romania
Senior Reviewer
7 reviews 7 reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed August 9, 2014

A beautifull, monumental pharmacy with plenty of aromas. All perfumes , shower gels, shampoos, cremes and stuf are made by them exclusively from plants.

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