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Pharmacy of Santa Maria Novella

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Santa Maria Novella
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Address: Via della Scala 16, 50123, Florence, Italy
Phone Number: 055 216 276
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Started in the 16th century by Dominican friars, this is more like a museum...

Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar.

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TripAdvisor Reviewer Highlights

Read all 693 reviews
Visitor rating
  • 440
  • 181
    Very good
  • 43
  • 16
  • 13
Well known gift shop but the price is not preferrable....Many Koreans visit here but no service is provided for Koreans.

The place is wellknown to Korean travelers to buy cosmetic gifts but I was dissapointed that this place does not provide any service other than Korean written menu. They should... read more

4 of 5 starsReviewed 4 days ago
Doo Heon S

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693 Reviews from our TripAdvisor Community

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Level Contributor
42 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 stars Reviewed 4 days ago NEW

The place is wellknown to Korean travelers to buy cosmetic gifts but I was dissapointed that this place does not provide any service other than Korean written menu. They should hire Korean speaking salesperson! The price is going higher and higher thus it's not cheap place anymore. 장소가 찾기 쉽지 않은데 주소로 찾으세요 바로 맞은 편에 피자 집이 있고 주소가... More 

Thank Doo Heon S
Buffalo, New York
Level Contributor
19 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed 2 weeks ago

Beautiful, 400 year old pharmacy in Florence! Not a fan of the neighborhood in which it's found (which cannot be helped), so don't visit alone. A tad expensive, but it is expected. WORTH the visit if you've seen "everything else."

Thank LT36
Level Contributor
67 reviews
26 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed 2 weeks ago

It´s a beautiful place to visit and where to buy unique products such as colognes, perfumes and soaps

Thank Fernando V
Avon, Connecticut, United States
Level Contributor
22 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
5 of 5 stars Reviewed 3 weeks ago

I often find myself fantasizing about the dreaminess of this beautiful and historic Farmacia.The soaps, lotions and perfumes will send you to another century and time when perfume was a luxury and art form.

Thank Patricia A
Melbourne, Australia
Level Contributor
94 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 54 helpful votes
5 of 5 stars Reviewed 4 weeks ago

This early 17th century pharmacy and parfume-maker was already famous more than five centuries ago, and for good reason. The Officina Profumo Farmaceutica di Santa Maria Novella grows and distills many of its herbs and essences, and on entering this grand shop from via della Scala ones eyes and nose are immediately in rapture. One can try out different scents... More 

2 Thank Miguel M
Hong Kong, China
Level Contributor
95 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 78 helpful votes
5 of 5 stars Reviewed 4 weeks ago

I had seen this brand in fancy Korean department stores but its significance never clicked until my mom brought it up as a must-do during our family trip in Florence. It's in a non-descript building and unlike any other pharmacy I've ever been to (think more museum rather than CVS or Watson's). There are dedicated areas for their products, divided... More 

1 Thank rkim511
San Francisco Bay Area
Level Contributor
128 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 59 helpful votes
5 of 5 stars Reviewed 5 weeks ago

It is one of the oldest operating places in the world. I was amazed how categories of items have their own entire "section" and staff....that means, yes, there is a kiosk/counter just for soap, and a person whose whole job is to manage that soap counter. She knows everything about the soaps, obviously. Same for candles and room scents. Same... More 

1 Thank ryans69
Level Contributor
13 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
5 of 5 stars Reviewed December 19, 2015 via mobile

This is by far the most unique pharmacies I've seen. This pharmacy is very unique and is one of kind with its rich history. Anyone visiting Florence must check out this one of kind place.

Thank Hamizah J
Antwerp, Belgium
Level Contributor
1 review
1 of 5 stars Reviewed December 18, 2015

The place is an authentic and unique gem! Sadly the customer service of this place is the total opposite and doesn't do justice to it's legacy. I wanted to buy Xmas gifts for my family but I was completely ignored and when finally somebody talked to me they suggested I could't afford the products. An establishment with such a rich... More 

Thank Sam K
Seattle, Washington
Level Contributor
52 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 23 helpful votes
5 of 5 stars Reviewed December 12, 2015

This a great place to get a unique gift from Florence. They are known for their potpourri, but also have soap, lotions and perfumes. It is a cool space around the corner from Piazza Santa Maria Novella.

Thank Matt O

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Staying in Santa Maria Novella

Neighborhood Profile
Santa Maria Novella
Santa Maria Novella train station welcomes the majority of the people arriving in Florence, which might explain the hectic pace. Commuters and tourists come across the constant hustle and bustle of the station before exiting, taking a few steps and stopping amazed in Piazza di Santa Maria Novella. It is impossible not to admire the the square, housing one of the most charming basilicas in Florence. The area has plenty of local spots to taste Tuscan specialties, but don’t stop in the main streets alone; the narrower side streets always ensure satisfaction. The huge Parco Delle Cascine provides a solution to the need for a green area as well as a historic welcome in the form of a bronze statue of King Vittorio Emanuele II riding a horse.
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