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Pharmacy of Santa Maria Novella

Via della Scala 16, 50123 Florence, Italy
055 216 276
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Ranked #36 of 220 attractions in Florence
Certificate of Excellence 2014
Type: Specialty Shops, Historic Sites, Shops, Landmarks/ Points of Interest
Activities: Shopping
Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal... more » Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar. « less
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329 reviews from our community

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Bothell, Washington, United States
Senior Contributor
22 reviews 22 reviews
13 attraction reviews
13 helpful votes 13 helpful votes
5 of 5 stars Reviewed July 20, 2014 NEW

The Farmacia de Santa Maria Novella is its own experience! It's not easy to locate (down a fairly charmless street near the piazza de Santa Maria Novella) but once inside, you are just overwhelmed with the beautiful scents and dark, mysterious surroundings. The pharmacy has been continuously operating for over 400 years, and there are gorgeous old armoires showcasing some... More

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Ballarat, Australia
Top Contributor
94 reviews 94 reviews
45 attraction reviews
54 helpful votes 54 helpful votes
5 of 5 stars Reviewed July 20, 2014 NEW

This is a gem, much less visited than the Diourmo. It's exterior is as lavish, minus the dome and as well as the church and old monastery buildings, you will also find a very helpful tourist office at the entrance, and an extraordinary museum of all things eccliesiastic. The place drips with history and has an enchanting courtyard and incredible... More

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Riga, Latvia
Top Contributor
68 reviews 68 reviews
16 attraction reviews
28 helpful votes 28 helpful votes
5 of 5 stars Reviewed July 14, 2014

Beautiful unusual old pharmacy where you can buy fantastic products. You feel that you are in special place and good quality service. One of the places where you should come when you stay in Florence.

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Vancouver, Canada
Top Contributor
91 reviews 91 reviews
63 attraction reviews
61 helpful votes 61 helpful votes
3 of 5 stars Reviewed July 13, 2014

This is not your ordinary shopping experience. How many perfumery stores have been around for 400? The building itself is a little difficult to locate but once inside one will be in awe. Just wander around the luxurious rooms, enjoy the chandeliers, the ornate wooden display cases and the stautes. What's not to love about this place. The products are... More

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Dunedin, New Zealand
Senior Contributor
22 reviews 22 reviews
12 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed July 11, 2014

This is so interesting to visit the oldest pharmacy in Europe.You can sniff all the wonderful scents and the staff are very helpful.A wonderful souvenir to take home,every time you use your purchase it takes you back to your visit to Florence.

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Oviedo, FL
Senior Contributor
24 reviews 24 reviews
19 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed July 8, 2014

Whenever we travel we visit the old pharmacies. This one is a true treasure. Sure they are selling stuff, and a lot of it. The building itself is just breathtaking. I brought home a sheet that has all the older ways to treat ailments - fun read. I am sure the artifacts mean more to some than others, especially if... More

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Espoo
Senior Contributor
21 reviews 21 reviews
4 attraction reviews
8 helpful votes 8 helpful votes
5 of 5 stars Reviewed July 5, 2014

This is not a museum, even if it looks like one, but a working pharmacy. Very intersting place, and not big, so it will not take a loot of your potential time in Florence. One of the best memories from our trip.

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New Jersey, USA
Top Contributor
85 reviews 85 reviews
15 attraction reviews
38 helpful votes 38 helpful votes
5 of 5 stars Reviewed June 7, 2014

I have to admit that I have been wanting to visit this shop for years. I'm a fan of their perfume. So when we planned to visit Florence I had to visit here. It is a vey popular spot for tourists, especially for women. It's located in a very lovely old palazzo right off the piazza of Santa Maria Novella... More

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Sheffield, England, United Kingdom
Senior Contributor
32 reviews 32 reviews
19 attraction reviews
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed June 1, 2014

A friend had recommended a visit here and I'm certainly glad to have gone. Not difficult to find once you know which road to take - just off the square with the Santa Maria Novella Church. It's free to go in - perfumes, lotions and potions are on sale but it's not required that you make a purchase. What a... More

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Florence, South Carolina
Top Contributor
266 reviews 266 reviews
25 attraction reviews
120 helpful votes 120 helpful votes
5 of 5 stars Reviewed May 30, 2014

I had read about the Officina Profuma di Santa Maria Novella in my guidebook and thought it would be an interesting diversion. Little did I know what a big deal it is! It is unremarkable from the street, as many European places are, but what a gorgeous place on the inside! The marble entrance is impressive, as are the ceilings... More

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