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Pharmacy of Santa Maria Novella

Via della Scala 16, 50123 Florence, Italy
055 216 276
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Ranked #37 of 224 Attractions in Florence
Certificate of Excellence 2014
Type: Specialty Shops, Historic Sites, Shops, Landmarks/ Points of Interest
Activities: Shopping
Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal... more » Owner description: Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar. « less
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390 reviews from our community

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English first
Saratoga Springs NY
Top Contributor
114 reviews 114 reviews
36 attraction reviews
60 helpful votes 60 helpful votes
5 of 5 stars Reviewed October 6, 2014

We were sent here by the owner of a restaurant across the street. Otherwise we wouldn't have even given it a second glance, as it has a very unimposing sign and no indication of what you might see inside. You open the door and walk into a very classy cosmetics store. it doesn't appear to be a store - more... More

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Ponte Vedra Beach, Florida
Top Contributor
95 reviews 95 reviews
10 attraction reviews
31 helpful votes 31 helpful votes
4 of 5 stars Reviewed October 6, 2014

Seriously, read the reviews and then include this gorgeous building in your stroll via the lovely streets & antiquities of this city of Italy ! You go the the tea room & sample the liquors-be prepared to buy some; I did

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Worcester, United Kingdom
Contributor
19 reviews 19 reviews
14 attraction reviews
9 helpful votes 9 helpful votes
4 of 5 stars Reviewed October 5, 2014

Beautiful building once inside but difficult to find. It is attached to the side of the Santa Maria Novella Church near the Train Station. If you start from the Piazza S Maria Novella go West along Via Della Scala only about 100 metres on your right you will find the door and you enter an ancient world with modern touch... More

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adelaide
Top Contributor
57 reviews 57 reviews
14 attraction reviews
42 helpful votes 42 helpful votes
4 of 5 stars Reviewed October 4, 2014

I had read prior to our trip to Florence, an overview regarding the Pharmacy of SMN, and as a 'fragrance' buff and a lover of history, this was on the 'to do' list whilst in Florence. I was very lucky in the fact that our hotel (Hotel L' O'rologio), was just a 5 minute walk away in Piazza SMN, so... More

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Los Angeles, California
Top Contributor
90 reviews 90 reviews
10 attraction reviews
36 helpful votes 36 helpful votes
5 of 5 stars Reviewed October 4, 2014 via mobile

Easy to find in Santa Maria Novella piazza - a stones throw from SMN Train station. Avoid mid day tourist rush and bus loads of cruise ship passengers. So go early in the day. Staff will spend unlimited time designing your own oils and scents - men and woman. Very high end and ship all over the world. The clerks... More

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Morristown, New Jersey
Senior Reviewer
7 reviews 7 reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed October 3, 2014

My husband who is the antithesis of a shopper even liked the store! I didn't feel that the salespeople were rude or lacked customer service. When I was there, it was a little crowded and there were only a few at each counter so they could only help a few people at a time. I would have bought some lotion... More

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North Vancouver, Canada
Contributor
11 reviews 11 reviews
3 attraction reviews
9 helpful votes 9 helpful votes
5 of 5 stars Reviewed September 26, 2014

I have shopped the SOHO store in NYC and loved it, and so was very excited about visiting the Firenze flagship! Wow. Wow. Wow. I felt like crying - the space is so beautiful and the scents intoxicating. For the first time I chose a perfume - from a sales person who was very helpful. I love it! Not hard... More

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Miami Beach, Florida
Senior Contributor
44 reviews 44 reviews
5 attraction reviews
22 helpful votes 22 helpful votes
2 of 5 stars Reviewed September 21, 2014

I guess I am spoiled in that there is a small shop of the products at home, in Miami Beach (Bal Harbour actually). This shop was difficult to find, in a seedy neighborhood. The lovely smell wafting down the street, was nice, however. The help was snooty and cold. I was not impressed.

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Senior Contributor
47 reviews 47 reviews
12 attraction reviews
12 helpful votes 12 helpful votes
3 of 5 stars Reviewed September 14, 2014

It was a difficult place to find but once you open the door to the shop you are overwhelmed with wonderful smells...how could you not want to purchase something but beware the items are pricey and the staff aren't very helpful or friendly. If you go make sure to lower you expectations on customer service. I'm glad I went...I love... More

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Florence, Italy
Senior Reviewer
8 reviews 8 reviews
7 attraction reviews
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed September 9, 2014

I think because the entrance to the Farmacia is tucked away off a rather grungy street, not far from the station, it took me a while to visit. But this adds, in the end to the wonderful surprise behind the glass doors. Down a dark hallway, and up a short flight of steps, Farmacia Santa Maria Novella, is an unexpected... More

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