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Morgan Motor Company

Pickersleigh Road, Malvern Link, Great Malvern WR14 2LL , England
+44(0)1684 584580
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Certificate of Excellence 2014
Type: Factory Tours, Sightseeing Tours
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Attraction details
Owner description: Guided Factory tours are available all day Monday – Thursday and on a Friday morning only. There are up to 10 tours per day, tour times do vary depending upon the number of large group visits on the day. The guided factory tour lasts approximately 1 1/2 - 2 hours taking visitors into all workshops to see the hand making of a Morgan sports car from very start to finish, combining traditional skills with cutting edge technology! The tour culminates in the Morgan museum where visitors are welcome to spend as long as they wish browsing the museum and watching the Morgan film. Photography is fully permitted and visitors may ask as many questions as they like! Opening Times: The Visitor Centre and Morgan Museum are open from 8.30am – 5pm Monday to Thursday and 8.30am – 3pm on a Friday. Factory holidays do apply. Guided factory tours operate daily Monday – Friday, pre-booking is essential as tours become fully booked very quickly.

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142 reviews from our community

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Date | Rating
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English first
Stoke-on-Trent, United Kingdom
Senior Reviewer
9 reviews 9 reviews
3 attraction reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed November 14, 2014

Had a Showroom & Factory Tour which was a very enjoyable 2 hours.Guide very knowledgeable about all aspects of Morgan Company including history, current models and production.I do not own a Morgan and unfortunately my lifestyle prevents me from getting one but I was most impressed by the care and quality taken during the hand built process.

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Waterloo, Canada
Top Contributor
121 reviews 121 reviews
62 attraction reviews
56 helpful votes 56 helpful votes
5 of 5 stars Reviewed November 13, 2014

To a Morgan enthusiast, a visit to The Factory on Pickersleigh Road in Malvern is like a pilgrimage. But many visitors simply go to see how, for more than a century, automotive coach building was originally performed and continues to this day. Visitors walk beside assembly 'stations' and notice the skills of the Morgan crafts people. This is a wonderful... More

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Thornbury, Canada
Senior Contributor
29 reviews 29 reviews
9 attraction reviews
17 helpful votes 17 helpful votes
5 of 5 stars Reviewed November 5, 2014

So enjoyed this tour of the Morgan factory. We own a vintage one but if you appreciate cars and craftsmen doing their job, you will love this visit. They have been building cars basically the same way for over 100 years. The 2 hour tour just wets your appetite for these terrific cars and shows how much pride the company... More

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Holt, Norfolk
Top Contributor
134 reviews 134 reviews
17 attraction reviews
71 helpful votes 71 helpful votes
5 of 5 stars Reviewed November 4, 2014

Like walking back in time to see the craftsmen working in their own specialist areas. The skill and attention to detail are second to none. A great insight into hand built car production using time honoured methods with a blend of modern techniques.

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1 review
5 of 5 stars Reviewed November 3, 2014

Anybody interested in Cars and Three Wheelers will love this, very good value for money we included the afternoon tea afterwards, very helpful guide the 2hr tour just flew by, great to see some very skilled craftsmen putting the cars together, it was that good we have decided to go again next year. Everybody was so friendly from the moment... More

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Seattle, Washington
Top Contributor
109 reviews 109 reviews
15 attraction reviews
33 helpful votes 33 helpful votes
5 of 5 stars Reviewed October 29, 2014

I was surprised, yesterday, when I joined the tour of the factory, that I had so much fun. Although the tour is quite long - about 2 hours - I honestly never lost interest in what I heard. Colin did a great job of explaining just enough to keep the tour interesting, while not allowing us to get buried in... More

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Senior Reviewer
6 reviews 6 reviews
5 attraction reviews
2 helpful votes 2 helpful votes
4 of 5 stars Reviewed October 23, 2014

A wonderful day at the factory , seeing all aspects of production and finished products. We were greeted by very friendly staff and we had a very knowledgeable guide , a really brilliant day until the end when we went in for our included tea and sandwiches and scones etc. Phew! it was really naff !! Never mind we still... More

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Bournemouth, United Kingdom
5 reviews 5 reviews
4 helpful votes 4 helpful votes
5 of 5 stars Reviewed October 23, 2014

I have to admit to being biased, being a classic car enthusiast for many years and a Morgan owner for the last twelve. So this was the culmination of a dream – to see how and where our car was created, like finding out where an ancestor came from. At the end of the tour the archivist kindly showed me... More

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Edinburgh, United Kingdom
11 reviews 11 reviews
3 attraction reviews
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed October 20, 2014

This is a must visit even if it is out of your way!!! Every car is hand-build and the craftsmanship that goes into each car is unbelievable. We spend a couple of hours with our tour guide from the start to the completion of each car. As our tour guide rightfully said...: Nobody needs a 3-weeler but evrybody wants one...

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5 reviews 5 reviews
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed October 17, 2014

I brought two tour vouchers direct from Morgan which is valid for one year.. The morning of our tour we were lucky to only have seven other people on our tour(normally it's around twenty).the tour lasted two hours around the factory and we were left to view the museum by ourselves.. The actual tour was very informative with showing every... More

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