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St. James's
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Address: 89 Jermyn St | W1, London, England
Phone Number: 020/7930-2885
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9:30 am - 6:00 pm
Open now
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Mon - Sat 9:30 am - 6:00 pm

Perfurme and cosmetics store.

TripAdvisor Reviewer Highlights

Read all 13 reviews
Visitor rating
  • 9
  • 3
    Very good
  • 1
  • 0
  • 0
A divine shopping experience

My Australian friend who used to live inLondon in her younger days told me that this is one of those must-visit stores in London if you are seriously into fine fragrances, and she... read more

5 of 5 starsReviewed October 31, 2015
Hong Kong, China

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13 Reviews from our TripAdvisor Community

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Hong Kong, China
Level Contributor
312 reviews
144 attraction reviews
common_n_attraction_reviews_1bd8 195 helpful votes
5 of 5 stars Reviewed October 31, 2015

My Australian friend who used to live inLondon in her younger days told me that this is one of those must-visit stores in London if you are seriously into fine fragrances, and she was really right. I spent a lovely hour here discovering a lot about their perfume, admiring the history and the beautiful old cabinets they still use, and... More 

Thank la_speranza
Boca Raton, Florida
Level Contributor
1,066 reviews
335 attraction reviews
common_n_attraction_reviews_1bd8 340 helpful votes
3 of 5 stars Reviewed August 22, 2015

No doubt this is part of London's shopping history. But Floris is rather dark and uninviting. Most likely it tends to be visited by people who know what it specialises in - fine perfumes etc., and maybe that is the way the staff and owners like it - keeping the unwashed at bay?

Thank David G
Norwich, United Kingdom
Level Contributor
34 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 52 helpful votes
5 of 5 stars Reviewed January 7, 2015

I placed my order online and I have to say the best customer service fantastic deals in their winter sale and very genorous samples sent out . Customer satisfaction 100% from myself and I will buy from you again keep up the brilliant work :)

Thank Sophie-so7
Level Contributor
28 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 36 helpful votes
5 of 5 stars Reviewed December 30, 2014

When visiting Jermyn Street be careful not to pass No 89. For this shop facade allthough small in size, is home to a truly wonderful and authentic perfumery store that for me has no rival. I first came across the brand when searching online for a more bespoke aftershave & balm and after comparing reviews with other companies I decided... More 

1 Thank Steven S
Chicago, Illinois
Level Contributor
186 reviews
55 attraction reviews
common_n_attraction_reviews_1bd8 69 helpful votes
5 of 5 stars Reviewed November 14, 2014 via mobile

to a world where items were customized, service was king, and you placed your name behind your product. Love visiting this shop while visiting London. Pick up some soaps, they make great presents for your friends back home.

Thank Jose F
Level Contributor
54 reviews
30 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
5 of 5 stars Reviewed June 17, 2014

I think that this is the oldest perfume shop in London and it is one of the Queen's list of establishments. Certainly worth the short trip down one of the most historic streets of London. lots of history here.

Thank Binky_610
Hamburg, Germany
Level Contributor
30 reviews
17 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
5 of 5 stars Reviewed March 12, 2014

Finally I visited the Floris shop on Jermyn Street. I had only mail ordered my perfumes from them up until this visit. The service is excellent and the shop beatifully decorated.

Thank MasonG56
Level Contributor
25 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
4 of 5 stars Reviewed September 24, 2013

A small and traditional shop with very friendly staff eager to chat. If you're tired of the big perfume departments in the big stores, visit Floris. It's conveniently situated right behind Fortnum & Masons.

Thank Chris F
London, United Kingdom
Level Contributor
15 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 40 helpful votes
4 of 5 stars Reviewed December 3, 2012

Floris was founded in 1730. That's a long time ago. The company has built its reputation on scent and perfume of the very highest quality. The premises in Jermyn Street are the tourist's delight: traditional, with lots of polished mahogany and brass, and a uniformed gentleman who opens the door for overburdened customers. A feeling of timeless security is almost... More 

18 Thank greenman58
Glasgow, United Kingdom
Level Contributor
73 reviews
26 attraction reviews
common_n_attraction_reviews_1bd8 45 helpful votes
5 of 5 stars Reviewed January 11, 2012

We popped into the shop on a holiday to London and restocked my husband's aftershave. Was very pleased to see the in store prices compared to online, so will be back on my next visit to test some of the other products.

2 Thank moany_mum65

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Staying in St. James's

Neighborhood Profile
St. James's
Perennially fashionable since the days of Henry VIII, the aristocratic “Clubland” of St James's is a premier destination for high end craft and bespoke design. Here you’ll lose count of the Royal Warrants (which indicate that the Royal Family patronizes the establishment) seen in shop front windows, even during a short stroll to bordering Green Park or St James’s Park. With the brightly lit and constantly buzzing junction of Piccadilly Circus at its northeast corner and none of Central London too far away, this is an surprisingly central and accessible part of town, especially given its prosperous demeanor.
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