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Hamleys Toy Store

#29 of 556 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London
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Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
Website
Today
10:00 am - 9:00 pm
Closed now
See all hours
Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description: Hamleys Toy Store is paradise on Earth for children, teens and adults. The...
Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.
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TripAdvisor Reviewer Highlights

Read all 1,359 reviews
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  • 77
    Terrible
Nice few hours walking around, salvation from the rain.

We delayed our visit to Legoland due to RAIN!!! and made a Trip up to London, Hamleys is a Great place to spend a few hours, lots of interactive toy opportunity, puppet shows and... read more

4 of 5 starsReviewed July 30, 2015
Laura R
,
Stratford-upon-Avon, United Kingdom

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English first
Stratford-upon-Avon, United Kingdom
Level Contributor
6 reviews
5 attraction reviews
4 of 5 stars Reviewed July 30, 2015 NEW

We delayed our visit to Legoland due to RAIN!!! and made a Trip up to London, Hamleys is a Great place to spend a few hours, lots of interactive toy opportunity, puppet shows and a place to get some ideas of what the kids want for birthdays and Christmas's this year. some items are over priced but most are competitive... More 

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Birmingham, United Kingdom
Level Contributor
69 reviews
29 attraction reviews
common_n_attraction_reviews_1bd8 30 helpful votes
5 of 5 stars Reviewed July 30, 2015 NEW via mobile

A must for all visiting London! I took my 2 year old daughter and 10 year old niece here for the first time. So much to see, do and explore. The staff are friendly and welcoming, encouraging the children to play with the toys. Lots of demonstrations and no pressure to buy which is a bonus. You could spend hours... More 

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Seattle, Washington
Level Contributor
30 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
4 of 5 stars Reviewed July 29, 2015 NEW

Ahh, Hamley's. The finest and oldest toy store in the world. If Hamley's does not have it, it does not exist. Floors and floors of every kind of toy you can imagine. Demos of magic and other toys, story time and more. Great fun for the kids (just set a price limit before you go in!!)

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Colchester, United Kingdom
Level Contributor
65 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 33 helpful votes
2 of 5 stars Reviewed July 29, 2015 NEW

Maybe because I don't have my own children my tolerance levels are low, but for me Hamleys was 7 floors of hell! Plus points: the Lego sculptures on the top floor (if you can bear to get that far) and the enthusiastic staff (if they're hating every minute, it doesn't show). Negative points: everything else.

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Preston, United Kingdom
Level Contributor
15 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 stars Reviewed July 29, 2015 NEW

Loved this toy store from the moment I stepped inside. So much to go and explore and I'm an adult 😊 must have spent 3 hours here. Staff very good too.

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Level Contributor
8 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed July 29, 2015 NEW

I got so excited when I heard about this store while on my trip in london this year. It is huge and colourful and all together someone from a movie. There is a lot of staff wandering around demonstrating the toys which can be quite annoying being coaxed into watching or participating in something different on every floor. Other than... More 

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Rome, Italy
Level Contributor
45 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 stars Reviewed July 27, 2015 NEW

What about Hamleys? The kingdom of toys! Adults and children will certainly find something of interest to them and maybe try to play a little. Worth visiting.

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Lexington, KY
Level Contributor
63 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
1 of 5 stars Reviewed July 27, 2015 NEW

I have very fond memories of Hamleys as a child. I couldn't wait to bring my kids here (we live in the U.S.) and give them some fun money to shop with. But I was saddened to see around every corner, there is some young person demonstrating a toy and putting the hard sell on the kids. "Exclusive to Hamley's",... More 

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Birmingham, United Kingdom
Level Contributor
8 reviews
4 attraction reviews
5 of 5 stars Reviewed July 25, 2015 NEW

Took my daughter to build a bear workshop inside hamleys today it's by far the best toy shop ever the staff go all out to impress and make the kids smile, it reminded us of the home alone film toy shop in America can't wait to go again

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Level Contributor
10 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed July 25, 2015 NEW

Well, we went and got happily surprised with all kinds of fun happenings. All over guys were entertaining kids and grownups by showing how the toys works. An experience worth to have.

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Additional Information about Hamleys Toy Store

Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
Open Hours:
Sunday 12:00 pm - 6:00 pm
Monday 10:00 am - 9:00 pm
Tuesday 10:00 am - 9:00 pm
Wednesday 10:00 am - 9:00 pm
Thursday 10:00 am - 9:00 pm
Friday 10:00 am - 9:00 pm
Saturday 9:30 am - 9:00 pm

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

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Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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