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Hamleys Toy Store

#30 of 567 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London
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Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
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Today
10:00 am - 9:00 pm
Closed now
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Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description: Hamleys Toy Store is paradise on Earth for children, teens and adults. The...
Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.
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TripAdvisor Reviewer Highlights

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    Terrible
Massive

The kids absolutely loved this shop, wall to wall and floor to floor toys, everything you could possible imagine. I found the hard sell very pushy from the staff scattered around... read more

4 of 5 starsReviewed August 30, 2015
Sarahc011

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Coventry, United Kingdom
Level Contributor
28 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
3 of 5 stars Reviewed August 31, 2015 NEW

We were in London for a two day trip with our five year old son. We decided to take him to Hamleys on our last day to buy a treat. Hamleys is huge! It's almost too big as it is quite overwhelming and difficult to know where to focus your search for the perfect toy! The staff were a bit... More 

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newton abbot, devon
Level Contributor
26 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
1 of 5 stars Reviewed August 31, 2015 NEW

7 floors of very overpriced items. One of the demonstrations was for an air bazooka, it was £20, I bought exactly the same item for £3 from a tourist shop in Torquay. The place looks very dated as you look around and needs a bit of modernisation. Save your money and buy your toys from any other toy shop.

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Sheffield, United Kingdom
Level Contributor
6 reviews
common_n_attraction_reviews_1bd8 7 helpful votes
5 of 5 stars Reviewed August 30, 2015 NEW

Amazing toy store in Glasgow's St Enoch Centre. Spent ages in there. I'm not sure I'd ever take children there if I were to go again as it was hard enough leaving as an adult!

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Level Contributor
188 reviews
116 attraction reviews
common_n_attraction_reviews_1bd8 96 helpful votes
4 of 5 stars Reviewed August 30, 2015 NEW

The kids absolutely loved this shop, wall to wall and floor to floor toys, everything you could possible imagine. I found the hard sell very pushy from the staff scattered around the shop showing off how the products work etc. The prices were very expensive, I think you pay for the Hamley's name on the bag.

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Helston, United Kingdom
Level Contributor
36 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
4 of 5 stars Reviewed August 29, 2015 NEW

Had to bring my teenage sons here after visiting here a few years ago myself. "Awww, you should have brought us here years ago" they said! ! Paradise for anyone! So much to see....you can play with whatever toys you want. Very busy, but worth the visit....everything under the sun on umpteen levels. The lego Royals is something else!

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oldham
2 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
1 of 5 stars Reviewed August 29, 2015 NEW

We spent 3 great days in London but unfortunately Hamleys took the shine off it. My 6 year old daughter was so excited to go and couldn't wait to explore the seven floors of toys. Sadly these seven floors consisted of broken displays and the housekeeping could have been a lot better. My daughter bought "Hamleys own Rainbow painter" after... More 

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Tel Aviv, Israel
Level Contributor
86 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 45 helpful votes
5 of 5 stars Reviewed August 28, 2015 NEW

Hamley's toy store has everything kids wants. It is several stories high and each level has toys especially for girls, boys and even babies. Our kids didn't want to leave.

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Johannesburg, South Africa
Level Contributor
32 reviews
28 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 stars Reviewed August 27, 2015 NEW

Harley’s is the oldest toy shop in the world, it might not be the largest but it is most certainly the busiest! The many floors are crammed with both visitors and wonders! Children and adults compete to get their hands to the latest toys. The experience is just fantastic – we were welcomed by famous charters from one of my... More 

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Arlington, Virginia
Level Contributor
59 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
5 of 5 stars Reviewed August 26, 2015 NEW

Take your kids here and they will thank you forever! The place is sheer madness--a lot of demonstrators shouting about how awesome their toys are. You can't help but be pulled into the "scam" Truly an experience--It is loud, it is crowded, do not expect a personal touch kind of service--but you will find things here that you've never seen... More 

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shropshire
Level Contributor
68 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 41 helpful votes
4 of 5 stars Reviewed August 25, 2015

Visited on a busy Saturday afternoon. Started at the top floor and worked our way down. Nice variety of toys, very nice selection of children's jigsaw puzzles. Prices a little higher than other outlets but that is to be expected due to the location. People sitting down on the stairs didn't help with congestion! Lots of staff demonstrating toys and... More 

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

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Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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