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Hamleys Toy Store

#33 of 531 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London
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Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
Website
Today
10:00 am - 9:00 pm
Open now
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Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description: Hamleys Toy Store is paradise on Earth for children, teens and adults. The...
Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.
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TripAdvisor Reviewer Highlights

Read all 1,156 reviews
Visitor rating
  • 506
    Excellent
  • 358
    Very good
  • 148
    Average
  • 71
    Poor
  • 73
    Terrible
Most recent review
Could spend hours here in fact we did 😁

Absolutely loved this shop it had absolutely everything you could ask for,for a child. My daughter loved the build a bear where my father loved the model sets and Marvins magic... read more

5 of 5 starsReviewed March 26, 2015
Jayne D
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1,156 Reviews from our TripAdvisor Community

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English first
Reviewer
4 reviews 4 reviews
4 attraction reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed March 26, 2015 NEW

Absolutely loved this shop it had absolutely everything you could ask for,for a child. My daughter loved the build a bear where my father loved the model sets and Marvins magic box which he uses on the grandkids and they think it's great. A fantastic toy shop well worth a visit

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Reviewer
5 reviews 5 reviews
3 attraction reviews
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed March 23, 2015 NEW via mobile

Had a lovely few hours in Hamley's (despite hating shopping). The staff were welcoming & entertaining, making it a very magical experience. Plenty of pocket money toys too so don't be scared you're going to have to spend a small fortune if you go in. Must mention Tony on the downstairs till for so helpfully & patiently unpackaging 2 pairs... More 

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Saint Paul, Minnesota
Top Contributor
591 reviews 591 reviews
223 attraction reviews
385 helpful votes 385 helpful votes
5 of 5 stars Reviewed March 23, 2015 NEW

We took our children there when they were younger. My son is now 20 and has a different prospective of the store. This is one of my all time favorite toy stores, sorry FAOSchwartz. The displays are beautiful and the performers in the store are interesting to watch. If you can't find a toy you want, then I don't think... More 

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London, United Kingdom
2 reviews
2 helpful votes 2 helpful votes
1 of 5 stars Reviewed March 20, 2015 NEW via mobile

I went to Hamleys today for a great shop. I was looking at the Blue nose bears i'm a great collector of them. I picked up the Blue nose bear and notice the five pound tag had been taken off each one and been replaced with Hamleys sticker worth eight pounds. How can a well known shop try and con... More 

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Srinagar, India
Contributor
17 reviews 17 reviews
10 attraction reviews
12 helpful votes 12 helpful votes
4 of 5 stars Reviewed March 18, 2015

Hamleys toy store is located conveniently on Reagent street in the heart of central London. Its only a short walk from the Oxford street tube station. It has a mind boggling collection of toys suitable for all ages..and if I might say even grown ups. Besides you may also have a chance to be entertained by the staff with a... More 

Was this review helpful? Yes 2
east riding of yorkshire
Senior Contributor
24 reviews 24 reviews
8 attraction reviews
33 helpful votes 33 helpful votes
5 of 5 stars Reviewed March 17, 2015

Wow,i just loved this place. Its not just a toy shop but full of staff that seem to be actors . We walked around in awe. Of course the aim is to try to get you to spend money but it really is worth a visit for kids and adults ,i have never been in a store like it!

Was this review helpful? Yes 2
lancashire
Contributor
17 reviews 17 reviews
6 attraction reviews
23 helpful votes 23 helpful votes
5 of 5 stars Reviewed March 17, 2015

Spent the day on London and wanted to show the children a "real" toy shop (we only have toys r us) as soon as we got to the entrance and the greater was shouting his breathing there faces lit up we stepped inside to be showered in bubbles and instantly involved in gadgets for sale,I don't think our children will... More 

Was this review helpful? Yes 3
Birmingham, England
Top Contributor
60 reviews 60 reviews
10 attraction reviews
81 helpful votes 81 helpful votes
4 of 5 stars Reviewed March 15, 2015 via mobile

Mega busy on a Saturday but 5 floors of toys with giant frisbees planes and toys being shown on every level - what's not to love?! Sweet shop on top floor and life size lego royals so worth carrying on to the top floor!

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Chichester, United Kingdom
Senior Contributor
41 reviews 41 reviews
11 attraction reviews
24 helpful votes 24 helpful votes
4 of 5 stars Reviewed March 15, 2015

Took our 16m old daughter and had a great time. 7 floors of toys. Glad we went on a Friday so it wasn't too busy. We easily navigated the shop and lifts with the pram. Although, I expect this would be a different story on the weekend/school holidays. Checked out the sweet demonstration on the top floor and they gave... More 

Was this review helpful? Yes
Top Contributor
131 reviews 131 reviews
14 attraction reviews
41 helpful votes 41 helpful votes
5 of 5 stars Reviewed March 14, 2015 via mobile

We had a lot of fun just browsing through the store. It is really massive to be just a toy store. We really liked interactive presentations of some toys or games. I am sure both helps to sell and to entertain visitors. At the end we bought one of those "demo" toys).

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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