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Hamleys Toy Store

#34 of 523 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
Specialty shops, Shopping & Fashion
As featured in No Frills London
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Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
Website
Today
10:00 am - 9:00 pm
Open now
See all hours
Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description: Hamleys Toy Store is paradise on Earth for children, teens and adults. The...
Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.
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TripAdvisor Reviewer Highlights

Read all 1,128 reviews
Visitor rating
  • 492
    Excellent
  • 349
    Very good
  • 144
    Average
  • 71
    Poor
  • 72
    Terrible
Most recent review
Best toy shop in the UK

Brilliant for all ages. All kinds of toys for all ahes. Plenty of space all around the store as the store has 6 floors. The staff are brilliant aswell adn there are demonstrations... read more

5 of 5 starsReviewed March 4, 2015
JasonJ88
,
Caernarfon
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1,128 Reviews from our TripAdvisor Community

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English first
Caernarfon
Top Contributor
109 reviews 109 reviews
61 attraction reviews
67 helpful votes 67 helpful votes
5 of 5 stars Reviewed March 4, 2015 NEW

Brilliant for all ages. All kinds of toys for all ahes. Plenty of space all around the store as the store has 6 floors. The staff are brilliant aswell adn there are demonstrations all around the store which is great if youve got kids. Reasonably priced also and great opening times. In my personal opinion the best toy shop in... More 

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1 review
5 of 5 stars Reviewed March 3, 2015 NEW

Had a great time at Hamleys. The kids were dying to go but the store was better than we imagined. My daughter bought the magic set and Stephanie was great to take some time to help her get her started. She practiced the rest of the trip. Thanks Stephanie!

Was this review helpful? Yes
Senior Contributor
36 reviews 36 reviews
27 attraction reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed March 2, 2015 NEW

Kids will absolutely love this place,I did and I'm the biggest kid of all.the highlight is the demonstrations which the staff execute to perfection.5 floors of toys with something for every little one.even if you don't buy just take your children to watch the staff for a couple hours it's well worth it.

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Rotterdam, The Netherlands
Senior Reviewer
6 reviews 6 reviews
1 helpful vote 1 helpful vote
4 of 5 stars Reviewed February 27, 2015 NEW

Hamleys is filled with demonstrations on every floor and it's amazing! You can try out all the cool stuff and experience the toys yourself.

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Top Contributor
53 reviews 53 reviews
16 attraction reviews
19 helpful votes 19 helpful votes
5 of 5 stars Reviewed February 25, 2015

We took our 2.5 year old son to the store and he loved it. So much choice with toys available to actually play with. He particularly enjoyed the energetic and over-the-top staff throwing inflatable frisbees and boomerang aircraft around and all the bubbles that were being blown. How a toy shop should be!

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Wolverhampton, United Kingdom
Senior Reviewer
7 reviews 7 reviews
3 attraction reviews
5 helpful votes 5 helpful votes
5 of 5 stars Reviewed February 24, 2015 via mobile

Very busy toy shop, lots of choice though. Staff were very enthusiastic! Took my son for his birthday. He loved it. Definitely a must for the kids

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Alrewas, United Kingdom
Senior Contributor
24 reviews 24 reviews
5 attraction reviews
17 helpful votes 17 helpful votes
3 of 5 stars Reviewed February 22, 2015

Visited with our daughter and she walked around with wide eyes and a constant smile. We spent over an hour in store and she loved every minute of it. The demonstrations were great fun and the demonstrators fantastic with kids and adults alike. Based on a demonstration we bought 3 Air Spinners for £30 as a gift for our daughter... More 

Was this review helpful? Yes 1
Senior Contributor
36 reviews 36 reviews
12 attraction reviews
45 helpful votes 45 helpful votes
3 of 5 stars Reviewed February 22, 2015

Took my 6 yr old son here as a treat during half term. He loved it! The whole experience of getting a train, bus, walking up Regent Street and then this huge shop dedicated to toys was exactly what 6 year olds dream of!! He thoroughly enjoyed it so in my opinion it's a winner and worth a visit. Lots... More 

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Liverpool, United Kingdom
Reviewer
4 reviews 4 reviews
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed February 22, 2015

Visited as part of a birthday treat for my daughter, what a day out ! Staff/cast members were so enthusiastic and looked like they were enjoying being there. I would have loved to buy everything, but limited ourselves to a teddy and a flying drone ! Only surprise was opening at 10am.

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Cheltenham, United Kingdom
1 review
3 of 5 stars Reviewed February 21, 2015

Especially "My Mystery UFO", you will end up paying £13 for nothing more than a paper disc with a few pieces of string with bits of blue tack at the end. Yes it looks great when adults who have practiced for hours demonstrate it, but my children will never master it and were very disappointed when they got these home.

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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