Power to the mujeres! Profits go directly to the women who produce the art, craft, textiles, etc. It's a HUGE store with great representation of all things "Oaxaca." It's almost overwhelming, but delightful, a visual/sensory delight, & a great place for gifts, souvenirs, clothing, etc. Shop here for guilt-free experience: you're helping maintain Oaxacan crafts & women!