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WOW air

TripAdvisor Rating

4.0 of 5 stars 12 ratings 100% recommend

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Traveler ratings for WOW air

5.0 of 5 stars Value
4.0 of 5 stars Check-in experience
3.0 of 5 stars Punctuality
4.0 of 5 stars Baggage handling
3.0 of 5 stars Seat comfort
3.0 of 5 stars In-flight service
1.0 of 5 stars In-flight amenities
5.0 of 5 stars Reasonableness of fees

About WOW air

bmibaby was a British, low-cost airline and a subsidiary of bmi. Launched in 2002, bmibaby flew to more than 35 destinations throughout the United Kingdom and the rest of Europe from its hubs and focus cities in Birmingham, Cardiff, East Midlands and Manchester.

bmibaby was a part of the Lufthansa Group since 2009. In December of 2011, Lufthansa announced that it had entered into an agreement to sell bmi to IAG, the parent company of British Airways and Iberia.

bmibaby ceased operations as part of the sale to IAG in September of 2012.

Class of Service

bmibaby provided a single class of service on its flights; however, passengers could choose from several fare classes to customize their experience.

  • FlyExtra fares were aimed at business travelers. FlyExtra passengers could change their flights without paying fees, could bring an extra laptop bag onto the aircraft and enjoyed lounge access and a choice of seats at the time of booking.
  • FlyPlus passengers enjoyed an additional baggage allowance, priority boarding for families and a choice of seats at the time of booking.
  • Fly was bmibaby's standard product, and Fly passengers could purchase extra conveniences and amenities for a fee.
  • Passengers could reserve a seat with extra legroom for a fee.
  • Passengers could purchase lounge access for a fee.

Food and Drink

Passengers could purchase snacks and drinks from the inflight menu, which was contained in the "yeah baby" in-flight magazine.

View WOW air seat maps at SeatGuru.com.

Aircraft seat map

The Fleet

bmibaby's fleet included the following aircraft types*:

B737-300 and -500
bmibaby operated more than ten 737s in its fleet.

Customer Loyalty Program

bmibaby used bmi's Diamond Club as its frequent flyer loyalty program until May of 2012.

  • Passengers could earn miles by flying bmibaby, bmi, Star Alliance airlines and other airline partners.
  • Miles could also be accrued by purchasing products or services from participating hotel, car and retail partners and by using an affiliated credit card.
  • Miles could be redeemed for travel and other awards.
  • If a passenger's account did not record activity, including redemption, within a 12 month period, it was deemed dormant.
  • Membership levels are Blue, Silver and Gold. Blue was the entry level for all Diamond Club members. Silver membership level was attained by accruing 16,000 membership status miles in a membership year, which began on the date of issue of membership. Gold membership level was attained by accruing 38,000 membership status miles in a membership year after achieving Silver status.
    • Silver and Gold members enjoyed priority on the waitlist, an additional baggage allowance and lounge access that varied depending on a member's status level.
    • Silver members were recognized as Star Alliance Silver members when traveling on Star Alliance partners.
    • Gold members had Star Alliance Gold Status when traveling on Star Alliance airlines and had access to Star Alliance members' owned lounges with the Star Alliance Gold logo at the entrance.
  • You could buy miles for a fee.

As part of the transition to IAG ownership, Diamond Club members were able to earn miles on British Airways flights since April of 2012. Similarly, from May of 2012 Diamond Club members were able to join Executive Club at the equivalent Diamond Club level.

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